Updated September 30, 2026 · GizmoCue Editorial Team
INIU vs Shelly
Where INIU and Shelly differ
| Compare | INIU ReviewVisitVisit |  Shelly |
|---|---|---|
| Price from | €10.99Lower | €16.90 |
| Highest continuous output (W) | 140Higher | 65 |
| Warranty | 3 years | 2 to 5 yearsHigher |
| Markets | US, CA, MX, GB, DE, FR, IT, ES, IE, DK, BG, HU, LU, AT, GR, LV, CZ, SK, SI, BE, PL, EE, LT, RO, FI, NL, PT, AU, JP | AU, AT, BE, HR, CY, CZ, DK, EE, FI, FR, DE, GB, GR, HU, IE, IT, LV, LT, LU, NL, NZ, PL, PT, RO, SK, SI, ES, SE, CH |
| Largest power bank (mAh) | 25,000 | Not confirmed |
Same on both: GaN chargers (Yes).
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Key differences
- INIU scores higher overall: 9.5 vs 9.3.
- Price from is lower at INIU: €10.99 vs €16.90.
- Highest continuous output (W) is higher at INIU: 140 vs 65.
- Warranty is higher at Shelly: 2 to 5 years vs 3 years.
- Support channels: only INIU offers Phone.
- Support channels: only Shelly offers Chat.
- INIU is available in 1 more country.
- Products: only INIU offers Power bank, Wireless charger.
- Markets: only INIU offers US, CA, MX.
- Markets: only Shelly offers HR, CY, NZ.
Our verdict on each
INIU
INIU suits shoppers who want one brand for everyday charging, from a low entry point of €10.99 up to top output of 140 W. Buyers get a 3-year warranty, power banks up to 25,000 mAh, and a catalogue covering charger, power bank and cable, shipped to US, CA and MX.
Shelly
Shelly keeps charging simple: chargers and cables from €16.90, peak output of 65 watts, and a warranty of 2 to 5 years. It suits phone and tablet buyers who want plain hardware with long cover, and not shoppers who need a power bank or laptop level output from one charger.
Score breakdown
| Area | INIU | Shelly |
|---|---|---|
| Cost | 9.8HigherEntry pricing of €10.99 sits below the category median of €30.68, so a first buy stays cheap. | 9.5Entry price of €16.90 ranks 21 of 56 brands, under the category's typical €30.68. |
| Offer | 9.3HigherA 3-year warranty plus GaN fast charging across charger, power bank and cable, backed by email, phone and help centre for after-sales help. | 9.0Gallium nitride chargers, warranty of 2 to 5 years, support on email, chat and help centre, longer cover than the 1 year norm. |
Licences and countries
| Country | INIU | Shelly |
|---|---|---|
| Headquarters | Ireland | Bulgaria |
Available in 24 countries for both. Additional countries for INIU: 6. Additional countries for Shelly: 5.
Where these facts come from
INIU
- iniushop.com: 10 facts, checked September 30, 2026
Shelly
- shelly.com: 8 facts, checked September 30, 2026
- corporate.shelly.com: 1 fact, checked September 30, 2026
How they place
| Ranking | INIU | Shelly |
|---|---|---|
| Chargers and power banks | 11 of 115 | 15 of 115 |
Every fact side by side
| Fact | INIU | Shelly |
|---|---|---|
| Products | Charger, Power bank, Cable, Wireless chargerCovers more | Charger, Cable |
| Legal entity | iniu.store | Shelly Group SE |
| Headquarters | Ireland | Bulgaria |
| Support channels | Email, Phone, Help centre, Community | Email, Chat, Help centre, Community |
Cameras and drones
| Fact | INIU | Shelly |
|---|---|---|
| Top video resolution | Not confirmed | 1080p |
Where each stands against the rest
| Fact | INIU | Shelly | Median |
|---|---|---|---|
| Price from | €10.99lowest quarter | €16.90below the median | €69.99 |
| Highest continuous output (W) | 140at the median | 65lowest quarter | 140 |
| Largest power bank (mAh) | 25,000at the median | Not confirmed | 25,000 |
| Warranty | 3 yearshighest quarter | 2 to 5 yearshighest quarter | 2 years |
Median across 52 listed brands.
Pros and cons
INIU
Pros
- A 3-year warranty outlasts the category median of 2 years, and it applies across the range.
- Power banks reach 25,000 mAh with top output of 140 W, and GaN fast charging is supported.
- Entry pricing of €10.99 ranks 9 of 56 on price, placing it in the cheaper part of the field.
Cons
- Top output of 140 W ranks 30 of 55 on wattage, so brands further up that list push more power to a laptop or tablet.
- mfish lists charger, power bank and cable, which adds a dock, while the INIU range is charger, power bank and cable, so a docking desk setup is not covered here.
- Entry pricing of €10.99 ranks 9 of 56 on price, which leaves the very cheapest entry points to other sellers.
Shelly
Pros
- Delivery and returns are published for AU, AT and BE, so a buyer can check the market before ordering rather than after.
- The charger line uses gallium nitride, and the range stops at charger and cable so a charger and a cable come from one seller.
- A narrower range than INIU, which lists charger, power bank and cable, or Akkuk.hu, which lists charger, power bank and cable, for shoppers who know what they want.
Cons
- Peak output of 65 watts puts Shelly at rank 49 of 55 brands on output, short of the 555 upper quartile in this category.
- Support runs on email, chat and help centre only, while 47.5% of the brands in this category list a phone line.
- A warranty of 2 to 5 years varies by product, so the cover you get depends on which unit you pick rather than on the brand.
Who each suits
INIU
Who it suits
- Shoppers who want chargers, power banks, cables and wireless chargers from a single seller, with a 3-year warranty behind them at entry pricing of €10.99.
- Phone and tablet owners in the store's shipping markets who need a spare pack up to 25,000 mAh and can reach support on email, phone and help centre.
Who should look elsewhere
- Power tool buyers: DeWalt lists charger only, so a workshop charging setup sits better with that brand than with a general charging line.
- Shoppers who want a dock in the box: mfish lists charger, power bank and cable, a broader shelf than charger, power bank and cable.
Shelly
Who it suits
- Shoppers buying a single charger or a spare cable, who want a short range rather than a catalogue to sift.
- Households and small offices that weigh cover length heavily, since the warranty runs 2 to 5 years.
- Phone, tablet, earbud and camera owners who charge within the published delivery markets.
Who should look elsewhere
- Anyone who wants a portable battery beside a wall charger: INIU lists charger, power bank and cable and Akkuk.hu lists charger, power bank and cable, while this range is charger and cable.
- Buyers who want one seller to cover a charger, cables and extra devices: DeWalt lists charger only, and this range is charger and cable, so neither fills that list.
Country by country
| Country | INIU | Shelly |
|---|---|---|
| Bulgaria | Yes | No |
| Canada | Yes | No |
| Croatia | No | Yes |
| Cyprus | No | Yes |
| Japan | Yes | No |
| Mexico | Yes | No |
| New Zealand | No | Yes |
| Singapore | Yes | No |
8 of 35 countries where either is available.
Questions about each
INIU
How much does INIU cost at the entry point?+
Chargers on the store start at €10.99, and that is the figure used for the cheapest unit. The category median is €30.68, and INIU ranks 9 of 56 on price. Higher-capacity power banks in the range cost more, so treat the entry figure as a floor rather than a typical spend.
How long is the INIU warranty?+
Cover runs 3 years, set out in a published warranty policy rather than only at checkout. For context, the median warranty across this category is 2 years, and INIU ranks 4 of 45 on cover length, which is a long tail for budget charging gear.
Shelly
How much does a Shelly charger cost to start with?+
Entry sits at €16.90 on the plug and play range, which puts Shelly at rank 21 of 56 brands on starting price. The middle entry price in this category is €30.68, so the opening figure sits at the budget end. The upper quartile reaches €65.33.
Are there recurring fees on top of a Shelly charger?+
The published figure is hardware, not a plan. The range covers charger and cable, entry sits at €16.90, and cover comes as a warranty of 2 to 5 years. Support is included through email, chat and help centre at no listed extra cost. Buyers budgeting over time should weigh the purchase price against the length of that warranty.