Top smartphone brands compared

About Top smartphone brands compared

This ranking covers smartphone brands judged on what a phone costs at entry, what the purchase includes and where it can be delivered. 46 brands appear. Prices spread widely: the middle entry price here is €121.90, with a lower quartile of €94.70 and an upper quartile of €304.30, so a cheap sticker rarely settles the choice on its own. Warranty length carries similar weight, with the middle at 12 and the upper quartile at 18. Android covers 92.7% of the field, and trade-in runs at 100%. These are one-off device prices rather than monthly plan fees, so nothing renews. The trade-off you weigh is what you pay up front against the cover you keep afterwards and the markets the seller actually reaches.

How we picked

Brands here are scored on weighted inputs written as tokens: cost at 40%, offer at 40% and trust at 20%. Cost and offer carry the same weight, so a low entry price cannot lift a brand on its own. The offer side reads what the seller actually puts in the basket, and trust reads warranty, returns and how far support reaches. Figures are taken from each brand's own terms of sale, shipping, returns and warranty pages, then read against the site's recorded spread: entry prices across the site's data run €8.77 to €876.09, return windows 7 to 100 days and warranty terms 1 to 30 months. Refurbishment grades and battery health floors count only where a brand publishes them. Partners that serve your country are listed first in this ranking, then the rest by score. Labels appear only where a brand holds a clear top spot or an extreme value.

Our top picks

1. 1. Coolblue Belgium

   Coolblue Belgium brings something the manufacturer brands cannot: a broad electronics catalogue wrapped around a refurbishment programme. Refurbished phones carry a battery health floor of 85% and grades of like new, very good and good, a wider grade list than Mozillion, and a warranty of 24 months, among the longest in this ranking. Returns run 30 days and trade in is available. The limits are price and focus: entry is €139, well above the field median, and the product range spans laptops, desktops, tablets and e-readers as well as phones. Fossibot is a pure phone maker with a lower entry price and no refurbishment line.

   • Free delivery threshold: €0
   • Return window: 30 days
   • Extended warranty: Yes

   Pros

   • You have 30 days to send an order back, which takes the risk out of a big purchase.
   • Every product carries 2 years of cover, and an extended warranty is available on top of it.
   • Delivery is free on every order, with the threshold at €0, and click and collect is offered for small items.
   • Refurbished is part of computers, phones and audio here, which the JBL range does not cover: its categories run audio, gaming and refurbished.

   Cons

   • Support runs on email, phone and help centre only, so there is no live chat in the list.
   • The noise cancelling earbuds listed run 8 hours on a charge, well under the 40 median across the products compared here.
   • A 30 days return window places Coolblue Belgium at 3 of 80 brands compared, so it is not the longest window in the field.

2. AM2. AGM Mobile

   AGM Mobile is in this ranking for rugged handsets sold as new stock, with a narrower footprint than most. Phones start at $59.29 across new phones and rugged phones on Android, and the brand has traded since 2008 from HK. Reach is the limit: it ships to US, so buyers elsewhere keep looking down this list. Cover is warranty of 12 months with returns inside 15 days, handsets are unlocked, and support runs on email, help centre and community, which drops the phone line the brands above keep. Fnac, ranked next, trades across FR, BE and ES instead and lists new phones.

   • Price from: $59.29
   • Warranty: 12 months
   • Return window: 15 days

   Pros

   • Price from $59.29 puts AGM Mobile at 4 of 29 brands on entry price.
   • Handsets are sold unlocked and run Android, so there is no carrier lock to work around.
   • Cover is included: a 12 months warranty on phones and 1 year on audio and accessories.
   • The audio line adds noise cancelling earbuds with 30 battery hours and IPX7 water resistance.
   • One store covers phones, computers and audio, with free delivery at a $0 threshold.

   Cons

   • Returns run 15 days, placing AGM Mobile at 28 of 42 brands on the return window.
   • Support runs on email, help centre and community, and a voice line is not among those channels.
   • A 12 months warranty ranks 12 of 33, so cover sits in the middle of the field rather than above it.
   • The accessories line does not include Gan charging, which matters for anyone packing light.

3. 3. Fossibot

   Fossibot takes this ranking slot on warranty strength for a direct manufacturer. New and rugged Android phones start at $119.99, close to the €119 median, and the warranty of 24 months runs longer than several rivals in this ranking offer and above the 12 median. Returns match the longest window here at 30 days. The company is US based, trading as NILESco INC, and ships across US, CA and DE, a genuinely multi-country list. Support is the weaker side, running on email and help centre with no phone channel listed. Konga, ranked next, is a general marketplace serving a single market.

   • Price from: $119.99
   • Warranty: 24 months
   • Return window: 30 days

   Pros

   • New handsets start at $119.99, close to Oukitel's $107.99
   • The warranty runs 24 months, well beyond the 12 months typical across the site
   • Returns run 30 days, ranking 2 of 42 brands on our data
   • The range spans new phones and rugged phones, covering standard and rugged handsets in one store
   • Memory goes up to 36 GB across the range

   Cons

   • Contact is limited to email and help centre, so a hardware fault means writing in and waiting
   • The range runs Android only, which narrows the choice for anyone who prefers another platform
   • Entry pricing places Fossibot 12 of 29 brands, above Oukitel at $107.99

4. 5. motorola

   Motorola belongs in this ranking as an established manufacturer, dating to 1928 and trading as Motorola Mobility LLC, with the brand's own warranty and support structure behind the phone rather than a retailer's. The range is new phones and foldables on Android, and trade in is available, which few brands in this ranking offer. Returns are 14 days and support runs on phone, help centre and community. Reach is the limitation: markets list US, a single market, so buyers outside it need another seller. Rogers, ranked last, is also single market but pairs phones with a mobile network.

   • Return window: 14 days
   • Trade-in: Yes
   • Markets: US

   Pros

   • Trade in is available, so an old handset can offset the outlay instead of being sold privately.
   • The catalogue covers foldables alongside new phones, matching Mozillion, while Nothing lists new phones.
   • The earbuds carry noise cancelling, 40 hours of battery and an IP67 rating, so they suit commuting and gym use.
   • Contracts, warranty and support all sit with Motorola Mobility LLC in US, so the same company answers for the device.

   Cons

   • The 14 day return window ranks the brand at 31 of 42 brands compared, mid-table rather than generous.
   • Product types stop at new phones and foldables, so a shopper after a graded used handset has to look to Mozillion, which lists new phones, refurbished phones and foldables.
   • The store is set up for US, so a buyer elsewhere ships against terms drawn up for a single market, with the 14 day window offering little slack.
   • Support runs on phone, help centre and community, and only 34.9% of comparable sellers add live chat, so quick written answers are thinner than elsewhere.

What to look for

What the entry price really covers

Start from the lowest price each brand publishes and set it against the middle of this field, €121.90, with a lower quartile of €94.70 and an upper quartile of €304.30. A low headline only helps if it applies to the grade and model you want.

One-off price, nothing to renew

Every brand on this list sells devices rather than a subscription, so the entry price is a single payment with no renewal fee to budget for later. Judge it against the recorded spread of €8.77 to €876.09 as well as the field middle.

Warranty length on the handset

The middle warranty here is 12 and the upper quartile is 18. On refurbished stock, longer cover matters more than the same cover on new handsets.

Platform and network locks

Android carries 92.7% of this field, so platform choice narrows the shortlist quickly. Check whether handsets are unlocked and whether trade-in applies: 94.7% and 100%.

Support you can actually reach

A help centre appears at 97.7% across this field, phone support at 62.8% and live chat at 39.5%. Read this beside each brand's return window.

Grading on refurbished stock

Like-new condition is described by 73.3% of the brands here and excellent by 73.3%. Where a seller names its grades, look for a stated battery health floor alongside them.

Frequently asked questions

Top smartphone brands compared by country

• Australia
• Canada
• France
• Germany
• Italy
• Netherlands
• Spain
• United Kingdom
• United States

The data behind this ranking

All data and the CSV